The Duke and Duchess of Cambridge have given their royal seal of approval to memorabilia made to celebrate the arrival of their first child.
In June, it was predicted Britons will spend £250million to celebrate Prince William’s first child with wife Kate.
“The Birth of the Duke and Duchess’s baby should be a joyous occasion, a St James’s Palace spokesman told The Telegraph. “We recognise there is a long and happy history of people producing souvenirs to mark Royal occasions.”
The couple’s approval for gifts being made in their baby’s honour comes after it was revealed Britons spent £200million on memorabilia for their 2011 wedding.
Similarly last year’s London 2012 Olympic Games and the Queen’s Diamond Jubilee saw a further £300million being spent on memorabilia.
Gifts range from T-shirts at supermarket giant Tesco with the words “Born to be Royal” on them, while even Buckingham Palace has started selling a Guardsman babygrow for £12.95.
Marie-Chantal Children, which is owned by Greece’s Crown Princess Marie-Chantal is also selling baby T-shirts with “Born to Rule” on them.
Emma Bridgewater, one of the most famous pottery firms, started selling royal baby mugs in December 2012, just a day after it was confirmed Kate was pregnant. The company sold red and white mugs with “A Royal Baby in 2013″ on them.
Buckingham Palace has also confirmed it will release an official range to mark the Duke and Duchess of Cambridge’s first child soon after the birth.
The Duchess of Cambridge is expected to give birth in mid-July, and the media has already started camping outside the St Mary’s Hospital in London, where Kate will give birth.