It now seems that Moses baskets are the latest item to benefit from the ‘Kate Effect’, as retailers across the country have seen a sudden surge in sales since The Duchess of Cambridge was pictured buying one with her mother, Carole, last week.
The pictures, which appeared exclusively in Hello magazine first, showed the Duchess on a shopping spree with her mum, as they stocked up on baby goodies, the pair were spotted leaving a baby boutique with a moses baskets.
The future Queen was spotted out with her supportive mum as they visited Blue Almonds, an exclusive baby boutique in South Kensington. After an hour, searching for baby goodies, the pair left with Carole holding a white moses baskets.
Now mums-to-be are racing out to buy their own, Supermarket giant Asda reported a 57 per cent increase in online sales of the baby product since last week, and they have also predicted the sale of blue buggies will also see a sudden surge in sales after it was reported the Duke and Duchess have purchased for their first child.
“Shoppers across the UK want to offer their little ones the Royal treatment and the blue buggy reports look set to send the nation into a princely state of excitement ahead of its birth this summertime,” said Asda Baby and toddler club manager Claire Smith.
The ‘Kate Effect’ has been credited with bringing in over a billion pounds to the British fashion industry, along with fashion, the Scout organisation has also received the golden touch as more adults than ever have reportedly signed up since Kate signed up as a volunteer last year.