American software giant Adobe have launched something rather different this week. Adobe EchoSign, the company’s digital signatures product are attempting to set Guinness World Record by collecting more than 50,000 signatures on their card which celebrates the new royal baby.
With the Royal baby expected in mid-July, this world record has just under a month to be set. One of Adobe’s director of marketing, Emma Chalwin, commented: “Following the excitement of the Royal Wedding a couple of years ago, people in the UK, and across the globe, have eagerly awaited the new prince or princess’s arrival, so we wanted to create an easy way for everyone to wish them well.”
Wayne Hemingway from Hemingway Design (the company who created this project) said: “The idea behind the vintage cut out paper dolls design was taken from our museum ‘The Land of Lost Content’, which is full of items representing British popular culture. It’s a light-hearted card and we had a lot of fun thinking what a royal doll would look like in a fake fur robe or pushing around a toy corgi on wheels. We think that this may be first time a paper doll has been designed for the royal family and I hope they like it and get their craft scissors out.”