After being fed up with the constant media references to the Duchess of Cambridge as ‘Kate Middleton’, we have decided that we are going to launch a wide-reaching campaign to eradicate media use of the term ‘Kate Middleton’ and encourage sources to refer to her, correctly, as the Duchess of Cambridge.
We decided to launch this campaign in direct response to certain media outlets (whom we won’t name, but our Twitter followers will be able to guess) persisting in referring to the Duchess of Cambridge as ‘Kate Middleton. – She isn’t.
For those of you who didn’t know, she hasn’t been Kate Middleton since 29th April 2011, her wedding day. When she married Prince William she immediately assumed the female form of his newly-issued title Duke of Cambridge, becoming the Duchess of Cambridge.
Referring to Her Royal Highness as ‘Kate Middleton’ is just as incorrect as calling Prince Philip ‘The King’ (we have heard this before) – it’s not right, so it shouldn’t be practiced.
The main reason, it seems, for the use of this term is for what is known as Search Engine Optimisation, which is basically tuning a website’s keywords to those which people search most frequently. Whereas this may be true, the only way to ‘stop the circle’ IS for media sources to stop using ‘Kate Middleton’, that way, people will learn the correct terms.
How We’re Doing It
Here is a list of the media outlets who we’ve contacted regarding the use of the term ‘Kate Middleton’.
The Daily Mail
[box type="download" size="large" style="rounded" border="full"]You can see a copy of the email we sent to the media outlets by clicking here.[/box]
As we get responses back from the media groups we have contacted, them, we will publish either their entire email or a summary of what they say below.
Some sources, however, have used the correct form and not referred to the Duchess as Kate Middleton, though there are few, we hope more will be able to join the list soon.
The Daily Telegraph (largely adopted)
The Guardian (have taken to using correct style in most posts, and even titles – well done!)
[box type="info" style="rounded" border="full"]Tell us your thoughts about our campaign in the comments box below.[/box]